In the ever-evolving drinks industry, packaging plays a vital role in telling a brand’s story, engaging consumers, and standing out on crowded shelves.
In 2025, beverage brands face new challenges – from growing sustainability expectations to demands for personalised and premium label experiences.
At All4Labels UK, we partner with drinks brands both locally and globally to ensure that they stay ahead of the curve.
With expertise across digital, flexo, hybrid, and offset wet glue label printing, plus innovations like STARDIRECT™, we’re ready for what’s next.
Here are the top trends shaping the future of beverage labels — and how we can help you implement the latest trends.
1. Sustainability Takes Centre Stage
Sustainable packaging is no longer a nice-to-have, it’s a necessity.
Not only for the future of the planet, but for the future of your customer base. Consumers are increasingly seeking brands that align with their environmental values.
On top of this, regulatory pressures also continue to rise Globally. With governments implementing plastic packaging taxes and evolving guidance on waste.
For beverage producers, this means choosing label materials and technologies that reduce waste and support recyclability.
All4Labels UK Solutions:
We’re proud to offer a range of sustainable label materials with our STAR Portfolio.
Across all printing technologies, we work closely with you to select the best material for your needs. Including labels made of recycled content, biodegradable materials and wash off adhesives to facilitate the recycling of packaging components.
Get in touch with our team to learn more about our sustainable label materials!
An exciting, sustainable packaging innovation that All4Labels can exclusively provide is STARDIRECT™, a game-changing label solution that eliminates traditional label substrates, significantly reducing waste and CO₂ emissions.
It’s an ideal choice for beverage brands looking to improve their environmental impact without compromising on design or performance.
Learn more about STARDIRECT on our Global Website.
2. Premiumisation with Embellishments & Finishes
As consumers seek more premium and craft experiences, brands are constantly exploring varying high-end finishes to create shelf impact.
Metallic foils, tactile varnishes, and textured labels convey quality and elevate not only the drinking experience but also the gifting experience that often comes hand in hand with beverage products.
Whether your product is a luxury gin, limited-edition IPA, or an alcohol-free wine – embellished labels help you stand out on shelf.
All4Labels UK Solution:
We offer a wide range of embellishment options through digital, hybrid, offset and flexo printing. Making luxury packaging accessible for all – regardless of your printing technology choice.
Therefore, All4Labels UK brings ease to adding eye-catching finishes, regardless of run size.
3. Wet Glue Labels Remain Key in Traditional & High-Volume Segments
While innovation in digital and pressure-sensitive labels continues, wet glue labels remain a mainstay in traditional drinks categories like beer, cider, and heritage spirits.
They’re fast to apply and retain the classic aesthetic many brands and consumers still love.
All4Labels UK Solution:
With decades of experience in wet glue label printing, we deliver high-volume runs with enhanced decorative finishes such as embossing, metallic inks, and foils — helping brands maintain a premium look while managing sustainability credentials.
4. Personalisation & Limited-Edition Products to Drive Consumer Engagement
From seasonal editions to locally inspired brews, personalisation is becoming a key marketing tool for beverage brands. As the retail and online spaces become more and more crowded, it is essential to create unique experiences for consumers.
Limited-run labels allow brands to connect with specific audiences and generate buzz around product drops, events, or collaborations.
All4Labels UK Solution:
Our digital printing technology is perfect for short runs, variable data printing, and personalised label designs.
Whether it’s for a craft beer festival or a holiday-themed spirit release, we help you get to market quickly with high-impact designs tailored to your audience.
5. Smart Labels for Interactivity & Transparency
Today’s consumers want more than just a beautiful label — they want access to brand stories, ingredients, and sustainability credentials. Smart labels with QR codes, NFC tags, or AR capabilities offer interactive experiences that build loyalty and trust.
All4Labels UK Solution:
All4Labels INTEGRITAG division helps brands integrate smart technology into their labels, supporting customer engagement, traceability, and product authentication. Whether you’re launching a new product or building a transparent supply chain, smart labels offer an easy-to-implement solution.
Speak to a member of the INTEGRITAG team about integrating technology into your label.
6. Regulatory Labelling & Evolving Compliance Needs
With new regulations around alcohol content, recycling, and ingredient declarations, beverage labels are under increasing pressure to do more – all without losing visual appeal.
Balancing eye-catching branding with legal requirements is a growing challenge for drinks companies.
All4Labels UK Solution:
We offer extended content label (also known as peel & read) options, clever layout design, and in-house artworking support to ensure compliance across markets.
From CLP requirements to nutritional info, we make it easy to stay compliant without compromising design.
Looking Ahead: Future-Proofing Your Beverage Labels
The future of beverage labelling is dynamic, premium, interactive, and sustainable. As consumer expectations continue to rise, brands that embrace innovation will stand out in the marketplace.
At All4Labels UK, we support drinks brands of all sizes with tailored solutions that combine flexibility, creativity, and efficiency. Whether you’re launching a new range, upgrading your packaging, or responding to sustainability targets, we’re here to help.
Let’s Build the Future of Beverage Packaging — Together Ready to bring your next label concept to life?
Contact All4Labels UK today to learn how our digital, flexo, hybrid, and wet glue printing solutions — along with innovations like STARDIRECT™ — can elevate your drinks packaging in 2025 and beyond.