In under a week, we brought Mirius’ new product Martian to life. Our team worked on the project from concept to print with speed to reach a tight launch deadline.
With The Cleaning Show looming, the brand turned to us at All4Labels UK to make the vision of their futuristic auto care range a reality at unprecedented speed. The result? A showstopping launch powered by rapid design and print innovation.
A Trusted Partnership
All4Labels’ Hull site has worked with Mirius for over three years. Producing digitally printed self-adhesive labels for products across all business areas. The relationship has been built on trust, innovation, and responsiveness.
“The agility of All4Labels digital label solutions allows us to significantly shorten our product development cycle. We are able to get products to market much faster while maintaining exceptional print quality.” — Enoch Kolawole, National Account Executive, Mirius
Launching ‘Martian‘: A Futuristic Auto Care Range
At the beginning of the year, Mirius approached us at All4Labels UK about supporting the launch of their bold new auto care product, Martian.
A high-performance range with futuristic, space-themed branding, Martian is powered by Mirius’ proprietary Mirasaf Shield™ technology—offering next-gen cleaning, protection, and shine. The product was due to debut at The Cleaning Show, with the key objectives of:
- Generating excitement
- Securing distribution opportunities
- Reframing the auto care category through a blend of technology and design
However, Mirius had 10 weeks until the show upon submitting their brief. Mirius did not have branding or brand guidelines for their new product, plus zero concepts, designs, or printed labels – this is where we stepped in to assist. Utilising our digital technology to accomplish the project with speed.
Accelerating Product Development Through Design for Mirius
As a long-standing customer, the Mirius team were already familiar with the digital print capabilities of our Hull site. For the Martian project, they also needed digital speed when it came to the packaging design.
Hence, Mirius leveraged our Digital Design Acceleration Tool – a new service that gave them rapid creative flexibility.
The Design Brief and Concept Phase
We at All4Labels UK received the design brief in January, which included:
- Product information
- Target audience
- Visual inspiration for the space-age branding
The design team presented multiple concepts aligned with Mirius’ brand vision. Not only that, but these concepts were presented quickly to meet Mirius’ strict deadlines.
After feedback and iterations, final artworks were created. Integrating essential product details for show attendees.
Martian was taken from concept to final design in just 3 days. Rapidly speeding up the NPD process.
“The Digital Design Acceleration Tool drastically accelerated our new product development process. We went from concept to prototype in a matter of days rather than weeks which was essential given our tight launch schedule.
The tool allowed us to make quicker design decisions and explore ideas we may not have considered otherwise. It opened design paths we hadn’t previously considered and enabled rapid iteration. It made the decision-making process more efficient and collaborative.” — Enoch Kolawole
Once approved, the final label artworks were prepared for print by our studio team and produced at the Hull site using high-resolution digital technology. The end result was a standout label that enhanced Martian’s brand story and stood out to clients at The Cleaning Show.
“Without the level of speed and adaptability of both the design and print process, we wouldn’t have met our deadline for the product launch at The Cleaning Show. The All4Labels team’s responsiveness ensured everything was completed on time, without compromise.”
— Enoch Kolawole
Results: Buzz, Impact, and Future Potential
The Martian launch was a major success, With strong feedback from both internal stakeholders and industry professionals. The packaging received notable attention at The Cleaning Show, with visitors frequently citing the eye-catching design as a key reason for engaging with the brand.
“We’ve had strong interest since the event—many specifically referenced the packaging as a reason they stopped to learn more. It’s clear the design and print quality made a lasting impression.”
— Enoch Kolawole
Mirius credits the success of Martian’s launch to the speed, collaboration, and creativity enabled by their partnership with us at All4Labels.
“The launch of our Martian auto care range relied heavily on fast and impactful packaging. The team’s ability to collaborate with us on designs and produce high-quality labels at speed was critical in meeting our exhibition deadlines for The Cleaning Show.” — Enoch Kolawole
Based on the experience with Martian, Mirius is enthusiastic about exploring our design services for future product launches.
“We would consider utilising All4Labels’ design services for future launches without question. The time saved and the creative potential it unlocks make it a no-brainer for us.”
— Enoch Kolawole
Continued Partnership with Mirius
Throughout our relationship, including producing labels for their core products as well as assisting on new product launches, we have provided consistent and dependable support. Making us a trusted partner for Mirius’ evolving needs.
“All4Labels’ customer service and support has been outstanding. The team are responsive, collaborative, and solution-oriented at every stage—from tweaks to final product design.”
— Enoch Kolawole
The successful launch of the Martian auto care range highlights the strength of the ongoing partnership between Mirius and All4Labels UK. From rapid design development using the Digital Design Acceleration Tool to high-quality digital label production, the project demonstrates how speed, creativity, and collaboration can drive real results – especially under tight deadlines.
With standout packaging that attracted significant interest at The Cleaning Show, this project proves how innovative design, and agile production can elevate a product’s market impact.
Ready to Transform Your Packaging?
Whether you’re launching a new product, responding to a sudden market opportunity, or rethinking your packaging strategy, we at All4Labels UK can now rapidly speed up your packaging projects, reaching artwork stage in days as opposed to taking months.
Thanks to our cutting-edge digital, flexo, hybrid, and offset label printing capabilities, combined with in-house design services, rapid prototyping, and sustainable packaging innovation, we give brands the agility to act fast without compromising on quality.
From concept to shelf-ready packaging in record time, we help you stay ahead of trends, stand out in the market, and pivot quickly when new ideas or opportunities arise.
Let’s bring your next packaging concept to life—fast.
👉 Explore our services or contact our team to get started today.