At Breckenholme Trading Company, quality and farm diversification are central to the business. With every product processed and bottled on site at their farm on the Yorkshire Wolds, maintaining that farm-to-bottle integrity is fundamental to their brand image.
As the umbrella company behind Yorkshire Rapeseed Oil and Charlie & Ivy’s, the business has built its reputation on quality, traceability and farm diversification.
Since launching Yorkshire Rapeseed Oil in 2008 and Charlie & Ivy’s in 2014, the company has expanded to over 50 products, all processed and bottled on site at their farm on the Yorkshire Wolds.
With regional roots and national distribution, their packaging plays a critical role in reflecting the authenticity and premium quality behind every bottle.
The partnership with All4Labels UK is about more than printing labels. It is about supporting a growing food producer with the speed, flexibility and technical expertise required to compete on busy retail shelves.
The Challenge
As Breckenholme’s product portfolio expanded, so did the complexity of their labelling requirements.
Key challenges included:
- Managing over 50 SKUs across two distinct brands
- Maintaining brand consistency while differentiating premium ranges
- Delivering quick turnaround times to support in-house manufacturing
- Implementing small but frequent artwork updates (ingredients, nutritional info) without disrupting production
- Achieving high-end finishes for selected premium products
For a farm-based manufacturing operation, delays in labelling can directly impact bottling schedules and stock availability. Therefore, speed and efficiency are essential.
At the same time, shelf impact must not be compromised. In a competitive food category, labels must both stand out and clearly communicate product information.
The Solution
All4Labels UK is a long-term service partner of Breckenholme, supporting both operational efficiency and brand development.
Fast, Flexible Production
By delivering consistently quick turnaround times, All4Labels ensures label supply aligns seamlessly with bottling schedules. Thus, minimising downtime and giving Breckenholme the agility to respond to demand.
As the team at Breckenholme explains:
“Speed and efficiency are always key when running any type of manufacturing business, and quick turnaround has always been a benefit.” said Jennie Palmer, Marketing Manager.
Digital Ordering & Real-Time Approvals
With frequent regulatory and product updates, version control is critical for the team.
Through All4Labels’ online artwork portal, Breckenholme benefits from:
- Real-time visibility of jobs in production
- Clear tracking of artworks in the system
- Reduced risk of errors reaching print
This digital oversight provides measurable time savings, improved internal coordination, and confidence in compliance accuracy.
“All4Labels UK’s online ordering portal is particularly efficient, allowing us to have real-time eyes on which labels are heading to print. When small updates to ingredients or nutritional info happens, it’s great to approve and keep track of artwork there, saving time and confusion.” said Jennie Palmer, Marketing Manager.
Premium Finishing & Material Expertise
For higher-end ranges such as the Charlie & Ivy truffle oils, Breckenholme required a noticeably elevated label finish.
Our team worked collaboratively, utilising our Leeds site to:
- Select premium paper stocks
- Develop tailored foiling solutions
- Refine print finishes to enhance shelf appeal
The result was a premium aesthetic that aligned with product positioning while maintaining production efficiency.
“One strong example of when All4Labels label solutions have benefitted our business would be our Charlie & Ivy’s truffle product range, which requires foiling and a higher-quality paper stock.
The All4Labels team are incredibly helpful in guiding us through the options and ensuring we achieved the premium finish we were looking for. The support throughout the process made a noticeable difference to the final product.” said Jennie Palmer, Marketing Manager.
Dedicated Account Support
Strong customer service underpins the relationship. Our team provides proactive communication, rapid response times, and practical problem-solving at every stage of each project.
Ensuring challenges are resolved quickly and efficiently.
The Results
The impact of this partnership is both operational and commercial.
Increased Efficiency
- Faster label turnaround supports uninterrupted bottling and packing schedules
- Simplified artwork approvals reduce administrative time
- Clear version control minimises the risk of errors
Enhanced Shelf Impact
- Premium foiling and material upgrades elevate key product ranges
- Colour accuracy and high print quality reinforce brand consistency
- Labels achieve the balance of standout appeal and clear communication
Stronger Brand Positioning
The Charlie & Ivy’s truffle range particularly demonstrates how specialist finishing can transform shelf presence.
With carefully selected materials and foiling, the final result delivers a premium aesthetic that aligns with the product’s positioning and price point.
“The overall impact of a product on shelf is an incredibly important thing, and for our brands, the labels play a large part in that.
The label needs to strike a balance between standing out on shelf and clearly communicating product information. The All4Labels team work closely with us ensuring the colours, print quality, and finish of our product labels align with our brands and product ranges. The end result is fantastic, the labels look beautiful and continue to help draw extra attention to our products.” said Jennie Palmer, Marketing Manager.
A Long-Term Service Partnership
What began as an early relationship with Yorkshire Rapeseed Oil has evolved into a comprehensive partnership supporting both brands under Breckenholme Trading Company.
By combining:
- Technical label expertise
- Fast, reliable production
- Digital artwork management
- Dedicated customer support
All4Labels UK continues to help Breckenholme maintain operational efficiency while elevating their premium food brands in a competitive marketplace.
“All4Labels customer service is consistently excellent. The team are always quick to respond, proactive in resolving queries, and incredibly supportive throughout each stage of a project.
Communication is clear and reliable, and we’ve always felt confident that any request or challenge would be handled efficiently. Overall, the level of care and attention you provide has made working with both UK sites smooth and enjoyable. Shoutout to both Emma and Becky who have both been absolute superstars!” said Jennie Palmer, Marketing Manager.
For growing food and beverage producers, labels are not simply packaging components, they are strong brand assets that sell your product to consumers.
Through close collaboration and measurable efficiencies, All4Labels ensures those assets perform at every level: operationally, visually and commercially.
Whether you want to elevate your brand identity, improve efficiency, or explore the latest packaging technologies, our team is here to help. Get in touch today to discover how All4Labels can support your next project.