In the automotive aftermarket, where performance, presentation, and product integrity are vital, effective packaging and labelling play a key role. Improving brand perception and enhancing customer trust. For Granville Oil & Chemicals Ltd, maintaining this high standard is a cornerstone of their success.
This case study explores how we support Granville with durable, high-quality flexographic labels that enhance both the functionality and aesthetics of their packaging. Particularly in demanding environments where oils and chemicals can challenge label performance.
From outstanding customer service to technical print excellence, we at All4Labels have become a trusted and valued packaging partner to Granville.
Flexo Label Solutions for Durable Product Labelling
For Granville, product packaging is more than just a container—it’s a core part of their brand identity. Their products are often housed in containers that encounter oils and chemicals, creating unique labelling challenges.
Durability and quality are non-negotiable in the chemical market. Labels must remain intact, legible, and firmly adhered throughout the product’s life cycle.
We have consistently delivered reliable, high-quality flexographic label solutions that meet these demanding requirements. Thanks to robust adhesive and high-performance substrates, Granville Oil & Chemicals no longer face the recurring issue of labels peeling, lifting, or requiring frequent replacement.
This reliability has helped the business reduce waste, avoid unnecessary re-orders, and maintain consistency across product lines.
“The quality of print from All4Labels is outstanding. Whether it’s colour accuracy, sharpness, or alignment, they go the extra mile to ensure every label matches our exact specifications. Their attention to detail and willingness to collaborate throughout the production process has made them a trusted partner in maintaining the premium appearance of our products.” Said James Holland, Managing Director.
Bringing the FS Range to Life with Premium Print Finishes
One standout example of our position as a strategic packaging partner to Granville is the labelling of their FS range of motor oils, particularly the FS-RN 0W/20 1L product.
The quality of print enhances the vibrant, rich colours. Thus, helping the product stand out on the shelf and reinforcing the premium nature of the brand.
The finish, enhanced with a UV matt varnish, gives the label a refined, tactile texture that aligns perfectly with Granville’s high-performance branding.
“What really impressed us was the attention to detail. The raised texture on the label adds a tactile element that customers notice and appreciate. It’s a subtle but powerful cue that reflects the high performance and reliability of the product inside the bottle.” Said James Holland, Managing Director.
Our Leeds site have delivered this level of quality across a complex, multi-variant range, maintaining consistency and visual impact throughout. It’s a great example of how our team’s expertise translates into real-world results that elevate products.
Dedicated Customer Support That Drives Results
Beyond print quality, the customer service experience with All4Labels has afforded Granville’s packaging operations great benefits.
“The customer service and support we’ve received from All4Labels throughout our relationship has been nothing short of outstanding. They are quick to respond, efficient in turning around artwork proofs, and highly accommodating when it comes to making amendments or last-minute changes.
Our main contact at All4Labels, Beth, exemplifies this commitment—she is consistently proactive, helpful, and genuinely can’t do enough for us. Her responsiveness and attention to detail have been invaluable in keeping our projects running smoothly.
We’re also kept fully informed about the progress of our orders, which gives us added peace of mind. What truly sets All4Labels apart is their reliability in times of need. They consistently step in without hesitation, take on challenges, and deliver without compromise. Their professionalism and flexibility make them an essential partner in our supply chain.” Said James Holland, Managing Director.
A Label Partner that Strengthens the Brand
Granville takes pride in its British-made, quality-driven manufacturing, and packaging plays a crucial role in representing that identity.
It is not just about functionality, but also about conveying the high standards behind every product.
“It’s a partnership that directly contributes to the strength and consistency of our brand in the marketplace.” Said James Holland, Managing Director.
Our partnership plays a crucial role in helping Granville Oil & Chemicals bring that vision to life. While the brand invests significant time in designing packaging that reflects the premium nature of their ranges, the execution of that design is just as important. Without high-quality print, even the best design can fall flat.
That is where our team of experts excel. Our attention to detail and commitment to the accuracy of the label ensures that Granville Oil & Chemicals’ products not only look the part – but feel it too.
Granville Oil & Chemicals relies on us at All4Labels for more than just label supply. They count on us for durable materials, consistent print quality, and a responsive service that keeps their packaging running smoothly and looking premium.
Therefore, our partnership proves the true value of working with a supplier who understands the demands of both product performance and brand presentation.
Need reliable, high-quality labels that elevate your brand? Get in touch with our team today and discover how we can support your packaging success.