Poseidon Spirits is a small-batch rum producer crafting uniquely flavoured, British made rums. Each product is inspired by the founding team’s background in the diving industry, with an aim to create spirits that not only taste exceptional but tell a story.
Challenges Faced by Poseidon Spirits
As a growing brand in a competitive spirits market, Poseidon Spirits wanted labels that were as distinctive and refined as their rum. Their goals were to:
- Enhance the visual appeal of their products
- Remain agile with label changes for future product launches
- Maintain brand consistency across different SKUs
- Work with a supplier that shares their environmental values
The Digital Solution
Poseidon Spirits connected with our digital label printing team at our Hull site through an existing relationship. They were drawn not only to our high-quality production and capabilities but also to our sustainability-led approach. Something that aligned closely with their own business values.
We worked closely with their team to understand the brand vision. Thus, helping the Poseidon Spirits team bring their label designs to life using flexible, high-quality digital print technology. The adaptability of digital printing allowed for easy updates to designs, colour schemes, and backdrops, while maintaining a strong and cohesive brand presence.
“The service and support we’ve received has been fantastic. The team are always available to advise and guide, but they always respect our vision. They’ve made our label journey collaborative, creative, and stress-free.” said Emma Ward.
Spotlight Project: Poseidon Spirits Champagne Cask Rum Launch
Poseidon Spirits recently released a new addition to their range—a cask-aged rum called Champagne Cask. For this product, the team came to us with a concept and colour palette.
Our team developed several design and embellishment options, collaborating with the client through rounds of refinements to finalise the perfect label.
The Champagne Cask Rum label is printed on a silver substrate to create a visually striking metallic label. With tactile enhancements achieved using a digitally printed spot varnish.
Once approved, the labels were printed and shipped directly to their distiller for application. Creating a seamless, hassle-free experience for the client.
“The process was easy and efficient. The team worked with us every step of the way to deliver exactly what we envisioned.” Said Emma Ward.
Results
- Striking shelf appeal: Label designs enhanced with digital embellishments have helped Poseidon Spirits stand out in a crowded market.
- Brand flexibility: Digital print also allows the brand to adapt designs for new product launches quickly.
- Customer connection: The beautifully designed bottles have become collector’s items among customers, with repeat purchases and gift buying increasing.
“Our aim was to make our bottles something that customers would want to collect and also display as part of their collection, and it has become just that.
We are often sent photos of our bottles on display in customer’s homes and have existing customers returning to purchase our newest releases, as well as purchasing extras to send as gifts to other people in the field of our target audience.” Said Emma Ward.
For Poseidon Spirits, partnering with our Hull Site for digital label printing has not only elevated their packaging, but also supported their growth, branding, and customer experience. As they continue to launch exciting new products, we’re proud to be their trusted label printing partner.
Are you looking for an innovative and sustainable global packaging partner to elevate your brand? Explore our tailor-made label solutions for Spirit brands here!